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Risky Business: Protect Your Business From Being Stalked, Conned, or Blackmailed on the Web (Upside)

ISBN: 9780471197065
Publisher: Wiley
Edition: 1
Publication Date: 1998-03-24
Number of pages: 336
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  • Regular price $24.85

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Description


A timely guide that will help companies of all sizes protect themselves, their employees, and their business from online criminals.

It's not news that the rules of businesses have been rewritten and continue to change as more companies establish Web sites for marketing and sales purposes. What's not yet clear are the legal and ethical requirements governing online businesses and their customers. Scenarios that include trademark and copyright infringement, rogue attacks sending libelous information to millions of users, and managing net-savvy employees are being played out in business everyday. Risky Business covers the numerous threats, crimes, and management maladies that beset corporations who promote themselves online and, more importantly, offers remedies and preventative techniques to companies facing online threats and marauders.

Dan Janal (Dansville, California) is the founder and president of Janal Communications, an eleven-year-old online marketing and public relations agency. He is the author of five books, including The Online Marketing Handbook, and 101 Businesses You Can Start on the Internet, and also lectures at the University of California, Berkeley.

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